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The Ultimate Costume Makeup & Beauty Guide 2025

Your stylist-created playbook for transforming every StylinArts costume—step-by-step beauty, honest US product tips, and real-world tutorials for every look.

Makeup Artist

By Jessica Monroe

Professional Makeup Artist & Costume Stylist

Why Makeup Makes the Costume

A costume turns heads—but the right makeup and hair make you unforgettable. Whether you're dressing up, role-playing, or just owning a photoshoot, these stylist-approved tutorials show how to pull off every look. Each includes product tips you can grab from Target, Ulta, Walmart, or Sephora—no fancy skills, just results.

Naughty Nurse Costume Makeup

Naughty Nurse Costume Makeup: Flirty, Confident, Never Overdone

Makeup Tutorial

  1. Base: Blend a matte, natural foundation like Maybelline Fit Me Matte + Poreless from the center out with a damp sponge. Only spot-conceal if needed. Your skin should look fresh, not flat.
  2. Cheeks: Smile and dab a cool pink blush such as Milani Baked Blush 'Dolce Pink' on the apples, blending in circles upward. Too much? Soften with powder.
  3. Eyes: Sweep a nude matte shadow (like NYX Ultimate Shadow Palette 'Warm Neutrals') over the lids. For a playful pop, tap a red liner such as NYX Epic Wear in 'Red' at the outer corners.
  4. Liner: Use a precise black liquid liner like L'Oréal Infallible Grip. Add a white pencil to your lower waterline for brighter eyes (NYX Jumbo Eye Pencil 'Milk').
  5. Lashes: Curl, then layer Lash Paradise Mascara. For big impact, try Ardell Demi Wispies (trim to fit).
  6. Lips: Paint on a classic red like Revlon 'Fire & Ice' or, for a mid-range option, MAC 'Ruby Woo'.

Hair

Loose, touchable waves. Try John Frieda Frizz Ease Mousse for bounce.

Nails

Bright cherry red, like Essie 'Forever Yummy'. For extra detail, draw a white cross with a thin brush.

Why This Works

Matte skin and a bold lip add confidence. Pops of red echo your costume for a pulled-together finish—no clowning, just classic.

Classic Schoolgirl Costume Makeup

Classic Schoolgirl Costume Makeup: Soft, Fresh & Playful

Makeup Tutorial

  1. Base: Lightweight, hydrating foundation such as L'Oréal True Match or Maybelline Fit Me Dewy + Smooth. Press into skin with a sponge—skip heavy powder, mattify only the T-zone.
  2. Cheeks: Pink blush, like e.l.f. Putty Blush 'Tahiti' or Milani 'Dolce Pink', on the apples of cheeks and the nose bridge for playful flush.
  3. Eyes: Matte beige or taupe shadow—Maybelline Nudes of New York. Smudge a brown pencil like NYX Slim Eye 'Brown' along the upper lash line.
  4. Lashes: Curl, then use Maybelline Lash Sensational. Add a few Ardell Individuals to outer corners for photos.
  5. Lips: Burt's Bees Tinted Lip Balm or, for extra shine, Fenty Gloss Bomb.

Hair

Middle part, high pigtails with plaid ribbons or scrunchies. For volume, curl random sections then brush out.

Nails

Essie 'Ballet Slippers' for a sheer pink. French tips or white polka dots = extra playful.

Why This Works

Every detail mimics real youth—glossy lips, pink cheeks, flirty eyes. Never cartoonish, always cute.

Peppermint Fantasy Costume Makeup

Peppermint Fantasy Costume Makeup: Sweet, Frosted, & Fun

Makeup Tutorial

  1. Base: Dewy foundation like Maybelline Fit Me Dewy + Smooth, blended for glow.
  2. Highlight: e.l.f. Highlighting Palette on cheekbones and nose.
  3. Eyes: Silver/white shadow such as L'Oréal Colour Riche 'Grand Bleu'. Red liner (NYX Epic Wear 'Red') along lower lashes.
  4. Lashes: L'Oréal Lash Paradise Mascara or Ardell individuals.
  5. Lips: Red gloss or lipstick such as Maybelline Super Stay Matte Ink 'Pioneer'.

Hair

Sleek, straight hair or soft waves, topped with a white fur headband or peppermint bow.

Nails

Red/white candy stripes: Sally Hansen 'Strawberry Milk' + Essie 'Fifth Avenue'.

Why This Works

Shimmer, red pops, and playful accents create holiday fantasy, not just another "Christmas dress."

All-American Cheerleader Costume Makeup

All-American Cheerleader Costume Makeup: Fresh, Energetic & All Eyes on You

Makeup Tutorial

  1. Base: Light BB cream like Maybelline Dream Fresh BB. Press in for a sweatproof finish.
  2. Blush: Pink or coral blush such as e.l.f. Putty Blush 'Turks & Caicos'.
  3. Eyes: Neutral shadow, then add your "team color" with NYX Vivid Brights Liner on the crease or lower lashline.
  4. Liner & Lashes: Thin wing with Maybelline Master Precise Liner, plus L'Oréal Voluminous Mascara.
  5. Lips: Cherry red or peach gloss, like NYX Shine Loud Lip Color.

Hair

High, bouncy ponytail. Tease for lift, wrap a strand around the base. Finish with a satin bow.

Nails

Bold polish (red, blue, etc). Use striping tape or nail art brush for varsity stripes.

Why This Works

Blush and ponytail create energy, color brings instant "team spirit." Fun, not heavy.

Playful Bunny Costume Makeup

Playful Bunny Costume Makeup: Flirty, Fresh & Insta-Ready

Makeup Tutorial

  1. Base: Luminous foundation or add L'Oréal Lumi Glotion to your base.
  2. Highlight: Tap Wet n Wild Megaglo Highlighter on nose tip, cheekbones, and cupid's bow.
  3. Eyes: Champagne or pale pink shadow (try NYX Ultimate Shadow 'Brights'). Flick winged liner out and up.
  4. Lashes: Build up with Maybelline Sky High Mascara or add fluttery strip lashes.
  5. Lips: Nude-pink gloss like NYX Butter Gloss. Dab a bit of highlighter on your lower lip center.
  6. Extras: Use brown liner to draw three tiny freckles on the nose and cheeks.

Hair

Sleek and straight or soft curls, with bunny ears. Spray with shine mist.

Nails

Pale pink, white, or shimmer. Use nail art tools for hearts or bunny faces.

Why This Works

Soft shimmer, big eyes, and a hint of pink = ultimate flirty but never tacky.

Red Hot Devil Costume Makeup

Red Hot Devil Costume Makeup: Sultry & Striking

Makeup Tutorial

  1. Base: Full-coverage foundation like Maybelline Super Stay, set with translucent powder.
  2. Cheeks: Red blush, like NYX Sweet Cheeks in 'Red Riot', blended up for sculpted cheekbones.
  3. Eyes: Red or burgundy shadow such as Urban Decay Naked Cherry Palette. Highlight inner corners with gold shimmer.
  4. Liner: Black gel liner (try Maybelline Eye Studio Gel), thick, with a sharp wing.
  5. Lashes: Dramatic strip lashes like Ardell 'Dramatic'.
  6. Lips: Red lipstick such as Maybelline Super Stay 'Pioneer', or for a pro look, MAC 'Diva'. Add black liner at corners for ombré.

Hair

Slick back straight or use a curling wand for strong waves. Spray with freeze spray for control. Add devil horns!

Nails

Bright red stiletto nails (try Kiss Salon Acrylics). Add gold glitter for drama.

Why This Works

Bold reds and sharp lines grab attention, while gold and black accents add depth—undeniably devilish.

Dollface Barbie Costume Makeup

Dollface Barbie Costume Makeup: Pink, Perfect, & Playful

Makeup Tutorial

  1. Base: Blur and brighten with Maybelline Baby Skin Primer plus your favorite foundation.
  2. Blush: Bubblegum pink like CoverGirl Cheekers 'Classic Pink' high on the cheeks.
  3. Eyes: Pink shadow (NYX Ultimate Brights), white shimmer inner corners, pink or purple liner for fun.
  4. Lashes: Curl, then add Ardell Double Up lashes for doll eyes.
  5. Lips: Hot pink like Maybelline Superstay 'Creator' plus clear gloss.

Hair

High ponytail or big curls. Add pink scrunchies or headbands.

Nails

Hot pink polish, or alternate pink and white stripes.

Why This Works

Blended pinks and shine look playful but wearable—always Instagram-ready.

Grecian Goddess Costume Makeup

Grecian Goddess Costume Makeup: Golden, Glowing & Timeless

Makeup Tutorial

  1. Base: Dewy, sheer foundation plus L'Oréal Lumi Glotion for high points.
  2. Cheeks: Peach or golden blush (Milani Baked Blush 'Luminoso').
  3. Eyes: Gold and champagne shimmer (try Maybelline 24K Nudes Palette). For drama, a metallic gold liner.
  4. Lashes: Maybelline Lash Sensational or Ardell Wispies.
  5. Lips: Nude or peach lipstick (Maybelline Color Sensational 'Nude Lust'). Dab gold shadow at center for glow.

Hair

Loose, romantic waves. Pin back with gold leaf clips or braids for extra detail.

Nails

Metallic gold (like Essie 'Good as Gold') or classic nude.

Why This Works

Warm golds flatter everyone and instantly read "goddess," day or night.

Wednesday Addams Costume Makeup

Wednesday Addams Costume Makeup: Moody, Chic & Always On-Theme

Makeup Tutorial

  1. Base: Pale out with L'Oréal Infallible 24H Powder. No blush—contour cheeks lightly with Physicians Formula Butter Bronzer.
  2. Eyes: Matte taupe or gray shadow (NYX Ultimate 'Smokey') all over lids, blended outward. Tightline with Maybelline Tattoo Studio Gel Liner.
  3. Lashes: Just one coat of L'Oréal Voluminous Mascara.
  4. Lips: Deep plum or black lipstick (NYX 'Copenhagen' or Anastasia 'Midnight').

Hair

Center-parted pigtails, sleeked with styling gel. Use temporary black color spray if needed.

Nails

Matte black (Sinful Colors 'Black on Black'). For extra, draw white spiderwebs with a thin nail art brush.

Why This Works

Instantly recognizable, easy to do, and always perfect for Halloween, parties, or whenever you want to show off your darker side.

Pro Tips for Costume Makeup That Lasts

Make your costume makeup stay flawless all night with these professional secrets:

1. The Base Matters Most

Start with clean, moisturized skin. Use a primer suited to your skin type—gripping for heavy makeup, hydrating for dry skin, mattifying for oily zones.

2. Layer Like a Pro

Apply foundation, then set with translucent powder before adding blush/bronzer. This creates a "grip" for other products.

3. Waterproof Everything

For events where you might sweat (or tear up laughing), use waterproof mascara and set eyeliner with matching shadow.

4. The Setting Spray Secret

After makeup is complete, hold setting spray 8-10 inches away and spray in an "X" and "T" formation for even coverage.

5. Touch-Up Kit Essentials

Pack blotting papers, a mini powder, your lip color, and Q-tips for quick fixes throughout the night.

Ready to Transform?

Whether you're going for sweet, spicy, or full-on fantasy, your best look is always the one that makes you feel the most you.

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